Introduction and Basic Overview of E-Commerce

Introduction and Basic Overview of E-Commerce

The Free Management Library will help you address the major considerations in setting up an e-commerce business. The considerations are as follows.

E-Commerce is Like Any Other Business, Except ...

Developing a business over the Internet requires many of the same major activities as starting any other business. You should do some basic business planning. After all, you need a product. You may need funding to get your business going. You need customers. You need to market products to your customers. You need strong customer service. You need to manage purchases by customers, finances, staff and other resources.

Not All Products Are Very Compatible to Sales Over the Internet

But there are some features unique to e-commerce. Not all products are real compatible to be sold over the Internet. For example, they may require a lot of face-to-face selling. They may cost a lot to ship (a primary practice in e-commerce is that customers buy products, and you ship the products to them). You need to make sure that, because your product may be advertised to the world, that you remain in control of your ideas, or "intellectual property".

You Need an Online "Store"

Basically, you need an "online store" to be an "e-tailer". (Don't fret. You may be able to outsource, or hire, a current store to work with you.) Your store will need a "merchant" account, or the ability to process your customers' credit card transactions over the Internet. This includes needing a "secure server", or that your online store be on a computer system that ensures that customers' credit card numbers cannot readily be read by people who are not supposed to read these numbers. You'll probably need some kind of online order form that customers can complete, in order to purchase your products. You may even want your the processing of customers' order to include processing the customers' credit card numbers right away while they're still online and connected to your Website.

Let's read on to understand the very basics of e-commerce.

Obviously, You Need a Website

You need to design and promote a Website. You'll need access to expertise that can regularly design and maintain this Website for you -- and it will require ongoing attention. Fortunately, there is a great deal of free information available to help you with this design and promotion.